FINAL DESIGN
The main objective of this task is to create a cohesive, distinctive and unique event brand identity. It must be an original event that effectively communicates its theme clearly towards the targeted audience and must include key details such as the events name, theme, target audience and location. It must include the event differentiation and why it would attract the audience’s participation. You must create a unique brand identity design to replicate your event and it must include:
-a typographic logo, colour scheme, key graphic element, secondary graphic elements. You must also include a social media post and merchandise item to pair off with your event branding and must be of original design. In this case i am creating a Gardening event called ‘Garden Gala’ that aims towards people of all ages and I plan to create social media post via instagram and create tote bags as the merchandise through a supply chain for souvenirs. I intend to create a royal and lusturious mood from the colour palette of the poster consisting of dark colours such as blue and purple and creating an aesthetic and mystical style of the event to evoke the magical feeling of the event.
DESIGN PROCESS
The next step was designing three concepts where I create three alternative designs for my gardening event poster and I decide to choose the first one because I intend to create a luxurious, mystical and celestial theme that could add a unique and magical touch to my poster that replicates a very aesthetic and calm hobby. I then will be able to create my style guide and colour palettes for my poster.
I then created a brand style guided stating the typography being used for the title, body copy and subtitles as well as the colour palettes with colour codes being number on it. The design elements and textures is also being addressed as part as evidence on my work.
EVENT BRANDING
The first step to generating idea is to create thumbnail sketches of what graphics could be potentially added into my design and helps create a vision of the style, aesthetic and mood of my work.
